How Does Technology Influence the Google Generation

Nowadays, with the advancement of technology, our current generation, the so-called â€Å"Google generation†, is being influenced in a negative way. So what is the actual meaning of â€Å"Google generation†? One of the common definitions is that â€Å"The â€Å"Google generation† is a popular phrase that refers to a generation of young people, born after 1993, growing up in a world dominated by the Internet† (Rowlands et al. 292). However, that definition is not definitely precise. Jim Ashling says, â€Å"Everyone is members of the Google generation. All age groups exhibit some Google-generation traits† (22). Thus, the Google generation encompasses not only the young, but also the other generations. Which one creates the Google generation? The answer is technology. Since it is inherent in every area of life, the Google generation is impacted by it, which consists of changing their behaviors, affecting their critical thinking, swaying their reading habit, and making the children digital-age. The internet is currently considered an integral part of the society. It provides both advantages and disadvantages. For one thing, the information literacy of young people has not been improved with the widening access to technology (Rowlands et al. 95). Further, Internet research shows that the speed of young people's web searching means that little time is spent in evaluating information, either for relevance, accuracy or authority (Rowlands et al. 295). This will make them more work-shy. In addition, young people have a poor understanding of their information needs and thus find it difficult to develop effective search strategies (Rowlands et al. 295). As a result, they exhibit a strong preference for expressing themselves in natural language rather than analyzing which key words might be more effective (Rowlands et al. 295). Moreover, young people have unsophisticated mental maps of what the internet is, often failing to appreciate that it is a collection of networked resources from different providers (Rowlands et al. 296). Consequently, the search engine, Yahoo or Google, becomes the primary brands that they associate with the internet (Rowlands et al. 296). Therefore, their ability of evaluating and searching information will principally count on the search tools, and their creativity will be restricted. In the other words, it can be considered a type of artificial literacy. When they receive information of a specific topic, they think that they understand it. However, no one recognizes that information is extracted from technology, especially the internet, not from their authentic perceptions. â€Å"Critical thinking as an attitude is embedded in Western culture. There is a belief that argument is the way to finding truth,† observes Adrian West, research director at the Edward de Bono Foundation U. K. , and a former computer science lecturer at the University of Manchester (Greengard 18). Thereby, critical thinking is very crucial in speculating the information. If one loses that ability, he cannot perceive the entity of issues. Unfortunately, currently rapid development of technology causes their thinking process to be passive. They are not able to think the way which was formerly. In contrast, their present thinking process may be called machinery sense. Greengard states about this issue: Although there is little debate that computer technology complements and often enhances the human mind in the quest to store information and process an ever-growing tangle of bits and bytes, there is increasing concern that the same technology is changing the way we approach complex problems and conundrums, and making it more difficult to really think (18). Additionally, the wealth of communications and information can easily overwhelm our reasoning abilities (Greengard 18). Accordingly, Bugeja concludes â€Å"Without critical thinking, we create trivia† (Greengard 19). Seriously, it is time to take a closer and more serious look at technology and understand the subtleties of how it affects the thinking process. What’s more, their reading habit is one of technology’s considerable victims. According to the National Endowment for the Arts, literary reading declined 10 percentage points from 1982 to 2002 and the rate of decline is accelerating (Greengard 18). That is an authentically alarming statistic. Along with a diversity of information on the internet, their reading habit has been lessened drastically. The reason is that previously, people only collected information through books, which are the chief source. They regularly read almost all pages of a book. Notwithstanding, the technology distraction level is accelerating to the point where thinking deeply is difficult (Greengard 18). They are overwhelmed by a constant barrage of devices and tasks, and increasingly suffer from the Google syndrome (Greengard 18). People accept what they read and believe what they see online is fact when it is not (Greengard 18). Nicholas Carr, a journalist, told that it used to be easy to immerse himself in a book or a lengthy article. Nonetheless, the Net distracted his concentration on reading. He has to struggle against his reading habit that used to come naturally. For more than a decade now, he has been spending most of time online, searching, and surfing on the internet. As a result, the Net seems to chip away his capacity for concentration and contemplation. It is not only Nicholas’s problem, but is ours as well. The authors of the study report say: It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of â€Å"reading† are emerging as users â€Å"power browse† horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense. (Carr, par. ) Also, he supposes that the Google generation comes to rely on computers to mediate their understanding of the world; it is their own intelligence that flattens into artificial intelligence (Carr, par. 36). At any rate, they are able to absorb the benefits of reading through the internet and keep the traditional habits because reading is learning and entertaining. The most striking example of the Google generation is the â€Å"digital-age† kids (O’Brien, par. 1). Why are they called â€Å"digital-age†? O’Brien has a 15-year-old son whose study is completely distracted by the technology. She had to keep a deep eye on him whenever he took an exam. She says â€Å"Every time I crossed the threshold, the scene was the same: textbooks remained firmly closed in his bag while the laptop was open on his desk. On the screen was some history/ physics/English document, but also his Facebook and iTunes pages. In his ears were the iPod plugs, playing back a podcast. And sometimes, just to fracture his concentration even further, he might have had a half-played video running on YouTube as well† (O’Brien, par. 3 and 4). She was irritated to keep his son on concentrating. From her problem, she concludes â€Å"He’s a digital native; you’re a digital immigrant† (O’Brien, par. 6). Digital natives and digital immigrants are terms named by the American futurist, Marc Prensky, to distinguish between those who have grown up with technology and those who have adapted to it (O’Brien, par. 7). According to researchers, the children are in the midst of a sea change in the way that they read and think (O’Brien, par. 8). They have wonderfully flexible minds. Further, they absorb information quickly, adapt to changes and are adept at culling from multiple sources. But they are also suffering from internet-induced attention deficit disorder (O’Brien, par. 8). Rose Luckin, Professor of Learner- Centred Design at the London Knowledge Lab and a visiting professor at the University of Sussex, is working on a study examining the internet's impact on pupils' critical and meta-cognitive skills. â€Å"The worrying view coming through is that students are lacking in reflective awareness,† she says. â€Å"Technology makes it easy for them to collate information, but not to analyze and understand it† (O’Brien, par. ). In short, it is time the society should do something to improve the digital-age children. Therefore, the role of parents and teachers are constantly respected and highly valued, like Rose Luckin says: Because they have been using digital technology all their lives, our children feel they have authority over it. But technology cannot teach them to reflect upon and evaluate the information they are gathering online. For that, the role of teachers and parents remains fundamentally important. (O’Brien, par. 2) Even though technology brings many various utilities to the civilization of the society, there are some issues on which are scouted out seriously. The Google generation ought to be aware of how to harness it. Do not let it affect the behavior, the ability of thinking critically, reading habit, and â€Å"digital-age† children. At any events, they should utilize the best benefits of technology to improve the life in a proper way. Keep in mind that technology can be a good servant, but it can be also a bad boss.

Apache Corporation Essay

Apache Corporation was formed in 1954, based on the idea of becoming significant and prosperous in the oil industry. The company took $250,000 of investor capital, paired it with fierce determination and now Apache Corporation is considered one of the top independent oil and gas exploration and production companies in the world (â€Å"Apachecorp.com†, 2012). Apache Corporation operates in both domestic and international markets exploring for, developing, and producing natural gas, crude oil, and natural gas liquids (â€Å"Apachecorp.com†, 2012). On December 31, 2011, the Company had production in the United States, Canada, Egypt, and Australia. Offshore production exists in the United Kingdom, the North Sea, and Argentina. Looking into the future Apache plans to continue to explore other countries for new discoveries and development opportunities (â€Å"Apachecorp.com†, 2012). Environment The success of any business depends on the ability to adapt to the environment it operates in. As part of the oil and gas industry Apache Corporation operates in a global business environment known for its competitiveness. The company has shown growth in production thirty one of the last thirty three years and throughout those years change has been a constant companion. Wide swings in oil prices have become commonplace in the world today, the price of a barrel of oil changes almost daily. Operating in other countries means that political unrest and changes in government policies must be addressed, as well as oil industry regulations that are constantly evolving. Apache Corporation has withstood the changes in business environment for 57 years and remains committed to successfully embracing the changes yet to come. Technology Over the last 10 years the most significant technological advance for the industry has been the coupling of horizontal drilling with hydraulic fracturing techniques. This new method allows the development of resources that are trapped in shale and other areas that have been nearly impossible to mine in the past. Apache Corporation now applies this technology worldwide (â€Å"Apachecorp.com†, 2012). This method is also used by nearly all other companies in the industry including the comparison companies Devon and Anadarko. Financial Health According to the 2011 Apache Corporation Annual Report the company showed a profit for the year and the debt ratio is 0.22. One top competitor Anadarko Petroleum located in San Antonio Texas has a debt ratio of .65 and showed a loss for the 2011 year (â€Å"Hoovers†, 2012). A second top competitor Devon Energy located in Oklahoma City, Oklahoma had a better year in 2011, this company did show a profit and their debt ratio is 0.48 (â€Å"Hoovers†, 2012). Within the gas and oil industry the overall financial status of Apache Corporation is sound. Working in a high risk industry the production risks are balanced by both geographic diversification and a mix of high and low risk properties in the portfolio (â€Å"Hoovers†, 2012). With approximately 3 billion barrels of oil equivalent in reserve Apache Corporation is positioned to maintain their current momentum. The natural gas product is sold most often at current market prices while the crude oil is marketed directly to integrated marketers and refineries. Contract terms are generally 30 days with automatic renewal until canceler at current market prices which change almost daily (â€Å"Apachecorp.com†, 2012). Apache Corporation has been exploring for and producing oil and gas products for over 50 years. The company has been successful and appears to be a sound investment. In this analysis we have reviewed the business environment, financial health and use of technology for Apache Corporation for the purpose of deciding whether or not to invest in the company. References http://www.apachecorp.com/Resources/Upload/file/investors/Apache_AR_2011.pdf Hoovers. (2012). Retrieved from http://www.hoovers.com/company/Apache_Corporation/rfrtif-1-1njea3.html Hoovers. (2012). Retrieved from http://www.hoovers.com/company/Devon_Energy_Corporation/rrxkxi-1-1njea5.html

Clinical Experience of Student Essay

My learning throughout the first year has been helped by an unerring optimism in the value of nursing, and an appreciation that each and every daily interaction augments my experience. This enthusiasm, however, has caused an inhibitory effect on my self-directed researching, and created conflict in some placement areas. While developing my role as a nurse, my activities as a person at home and beyond have diminished, as I attempt to adjust to the demands of both domains (Spouse 2003:109). I resent distracting influences, and frequently domestic pressures restrain my desired pace to accumulate factual knowledge. As described by Palmer et al. (1994:40), my learning can oscillate between two extremes, â€Å"all or nothing†. Spouse (2003) depicts the student nurses’ need to develop multi-tasking skills emotionally, mentally and physically as they are caught between the cultures of clinical areas, peer-driven University life and home. The conflicts arising from these settings create a disharmony, which I believe for some, may undermine nursing as a career choice. The competence of a future nurse is evaluated by evidence-based documents, instructors, mentors assignment and examination results and is based on a continuum of regular assessments. The learning experience of a student nurse remarkably influences own practice in clinical areas, as well as the performance level of the student in academic matters. First timers in clinical rotation engage themselves in the initial stage of familiarizing and accustoming one’s self to the practice becomes crucial. This is the point when printed theories in books and hand outs are recalled nd reshuffled in the mind in order to carry out the best intervention suited for a particular situation. It was never easy for the a novice student nurse to be assigned in the OB ward or in the emergency room without sufficient knowledge about postpartum care or familiarity with the basic instrument used in minor surgeries. Also, inadequate and ineffective education influences the manner that one gains necessary principles and skills needed in actual and assisted delivery cases. This has affected the coping strategies of the trainees to different problems arising in the clinical settings. In reality, some just performed as assistants instead of handling actual deliveries—this is also dependent to the hospital protocols—and some were just given free cases. This fact has urged others’ curiosity to get a hasty view of the first learning experiences of the other nursing students who are also in the same level. Some people ought to assess the level of students’ adjustment with the respect to different conflicts they have encountered so that appropriate improvements in nursing education programs will be obtained. The trend to commit oneself to healthcare field has not yet wiped out especially in nursing profession. Students seem to be devotedly engaging themselves into this line as seen with continuous enrollment of freshmen students and transferees, may it be influenced by financial demands, personal preferences, or just by current blooms. The Professional Regulation Commission reported that the country has an oversupply of 400,000 licensed nurses (Porcalla, 2008). With this fact that there are still thousands of nursing graduates in the country who are either unemployed or working as call center agents, clerks, salesladies or salesmen, discouragement in the part of the fresh high school graduates is still invincible. Though many say that those temporary jobs are just their means of earning money while waiting for the board examination, individual encounters prove that a significant percentage of those graduates would just end up working in the same condition; others fortunately have passed the board and served as volunteer nurses to gain experience during the initial years of the profession; and some might have dealt with hard life or just settled down rearing families. For so many reasons, nursing career—for some—terminates there, which should not be. Why is it that even universities have started to limit accepting nursing enrollees due to overpopulation of out-of-work nursing graduates, the government’s need for ideal healthcare system is still unmet? The answer would be—it is a matter of competition! In the Filipino context, it goes, â€Å"Matira ang matibay. † As with the student admission criteria of one hundred eleven medical schools in the United States, education programs and requirements filter nursing students meticulously (Reynolds, W. Scott, P. A. ,& Austin W. , 2000). Spouse (2003:42) depicts the student nurses’ need to develop multi-tasking skills emotionally, mentally, and physically as they are caught between the cultures of clinical areas, peer driven university life and home. The conflicts arising from these settings create a disharmony, which Greenwood (2003) believes for some, may undermine nursing as a career choice. Aside from it, it is not new to hear stories about taking the course with the dictate of the mother in exchange for the big Dollar sign neither a complaint for expensive matriculations and a shelf of three-kilogram-books. According to Rep. Satur Ocampo, â€Å"Low and inappropriate budget of DOH for 2009 now pegged at 28. 9 billion still does not address the problem of the exodus of nurses in the country†(Porcalla, 2008). It is one of the major sicknesses of the country’s healthcare system which puts down the field. But with the growing population and high expectancies of quality care and competence, nurses should be skillful in integrating theoretical frameworks, as well as nursing philosophy, into real life situations so that high quality care can be delivered and optimal health will be met and promoted. Nursing is an art, an art of caring. Nurses are much involved in lots of health teachings and interventions; and are expected to portray a variety of roles. Be it as an educator, communicator, caregiver, counselor, advocate or as a leader, a nurse should possess a well-defined body of knowledge and expertise in the field especially on actual scenarios (Kozier et. al. ,2008). Student nurses may be perceived as trainees, yet it is far apart from that thought. It is incorporating oneself to and embracing the vocation of helping and providing care in order for mastery and dedication to be more likely. The developmental educative process in nursing is a sophisticated and complex combination of scientific, logical, humanitarian, communicative, experiences and psychomotor skills, designed to consolidate abilities to produce â€Å"knowledgeable doers† (Greenwood 2003, Sajiwandani 2000, Slevin 1992, Cheung 1992). Nursing students at this point of time should be cautious whether they have delivered or could deliver appropriate care. They have to be very vigilant because they deal with a lot of toxic things every single day (Tacdol, 2008). It is not anymore in a classroom setting, it is more of real life situations. When at the area, there is no room for mistakes. No more dummies. No more trials. The reflective process enables the students to gain a sense of proportion. While researched academic study underpins practice, there are frequently qualifications made by nursing staff about ward performed procedures, stating â€Å"real-life† situations employ differing methods to those taught in the class room. These instances challenge student’s assumptions and provide impetus for further clinical reflective investigation (Spouse 2003, cited by Greenwood 2003). They also serve to demonstrate the existence of multiple methods of care delivery, attuning them to motives and perspectives of other practitioners in the healthcare team, indicating that others have legitimate reasoning (Palmer et. al 1994 cited by Greenwood, 2003) The performance of students in the clinical area is greatly affected by difficulties they encounter especially in their first clinical duty. Factors include relationship with clinical instructors, misunderstandings arising from group works, hospital policies and requirements, alterations in contingencies when handling patients and so on. As new members of the healthcare team, adjustment to different stressors seems to be crucial. It is an undeniable fact that problems with the clinical instructor top all. Many claim that superiors sometimes do not provide favorable atmosphere for learning. Using negative reinforcement is one of the examples. Others found this as beneficial since it helps the students to ask questions, enhances perception, and inhibits recurring of errors. But many negate this assertion. Embarrassment, comparison to other schools, and stickling behavior of the superior notably outweigh the benefits it should have made. Although many have agreed that the student nurses are very effective in delivering their duties and responsibilities in the clinical areas, there should still be improvement in the learning scheme of the education provider because there is no room for mistakes in the medical profession because it deals with a very fragile thing-life- and a single mistake may cause an enormous damage which is death. The students must be prepared and trained well before their exposure in the clinical areas so as not to commit error (Babula et. al. , 2006). Group conflicts such as lack of teamwork have something to do in accomplishing case studies. Hospital policies and protocols may at times become annoying and confusing. Different shifts and location of clinical duties tend to be the second in the list. Personal moods and anxieties affect functioning of the whole personality which may result to unproductive planning and ineffective nursing interventions (Abaravar et. al. , 2006). Moreover, unexpected problems arising when handling patients are to be aided with harmonious interaction between the instructor and the students while correction and giving of remedies are done (Amania et. al. , 2008). The identification of these common conflicts that are actually the factors which affect the level of performance of nursing students in clinical duties extensively bring up good adaptation behaviors and ease up finding solutions to the mentioned conflicts. Because of the continuous efforts made by some concerned people behind the nursing education? students, educators, and also the registered nurses in the profession? improvements in nursing curriculum has been made. Though distinction between the old and new curriculum of the program have been clearly identified, effectiveness of each are still debated and talked about more often. For nursing education and nursing career does not end in passing all the academic subjects and completion of the PRC forms, one has to subject himself in difficult situations when nursing judgment becomes a necessity. As nursing student begins on the path of career, he or she finds new opportunities unfolding as from within which brighten the path ahead. The kaleidoscope image used on the cover of the 7th edition of Fundamentals of Nursing by Kozier and Erb is an everchanging piece of art with its colors, light and form. As it turns, it represents new opportunities for beautiful new designs. Seeking light and reflections to form new shapes allows one to open one’s mind to all possibilities a kaleidoscope has to offer (Kozier et. al. ,2007). Same with the field of nursing, there are many areas that a nursing student may have never imagined at the beginning of his or her journey. As nursing students open their minds and eyes to these wonderful chances, a good experience they had gained when they were still first timers would be a pertinent tool and inspiration in attuning upcoming difficulties and developing passion in the career. These would let them not to desist from this world of struggles. Conclusion A qualified nursing practitioner is a professionally trained integrated member of the health-care team. This professional education should be life-long, beginning with three years pre-registration factual knowledge and skill acquisition. As previously described there is a symbiotic relationship between nursing’s craft and nursing wisdom, and they are required in practice simultaneously. Despite the apparent impression given by traditional methods of education that these categories exist seperately, for nursing they are fluidly cohesive, one informing the other, through reflective analysis (Watts 1992:). The elements experienced by nursing students during their training are bonded internally together to authenticate their practice, by unleashing possibilities inherent in the situation between patient and the therapeutic self (Kirby and Slevin 1992). The following guidelines are intended to promote improvements in the student’s learning experience. Qualified staffs that direct pace and direction of study need to encourage students in imaginative and innovative ways to prepare them for adoption of new concepts and the flood of changes and that they will need to make in all aspects of their life. Support such as this will guide them through the vulnerable initial stages of their steep learning curve of level one, as echoed by the dissonance described in the first paragraph of the essay. Guidelines I would like to see better preparation of mentors by lecturer-practitioners within clinical placements, in order to foster environments of positive, constructively planned activities. From this, students can gain insight to challenge their assumptions and lay-view of nursing. In this respect, I would like those in the clinical settings to be encouraging students rather than attempting to degrade their efforts by dismissing their academic research based interest in the subject of nursing. I would like access to professional teaching staff in-college at all times, especially immediately prior to and post placement. I hope for tutor liaison with mentors more regularly within the clinical settings, serving to remind mentoring nurses that their duty to support students is real, and linked with Higher Education Establishments. I would like to see in-college mentors giving better, basic and consistent guidance while initially developing the concepts of critical reflective consciousness and the production of an evidence-base of knowledge thus strengthening the intellectual and practical growth of students.

Operations, Logistic and Supply Chain Management Essay

Operations, Logistic and Supply Chain Management - Essay Example With the invention of the electric sewing machine, the ability to mass produce garments gave businesses much more flexibility in design that ultimately complicated measuring productivity as it included many new variables both human capital-related and manufacturing modifications needed to serve complex social markets. By 1900, productivity in industries had been improved by 500 percent with the ability to rely on electricity to power sewing machines (Schmeichen, 1984). Productivity was now being measured by much more complex statistical and process systems, taking into account not only units of labor and output, but apparel variations, customer demand in key target regions of the country, facilities management, quality control systems, and recognition of costs for unique production systems to meet new design demand. The ability to provide innovation in apparel and textiles altered the demand of customers throughout the nation and internationally during a period where global trade was on the increase, demanding new measures of productivity to ensure profit growth and efficiency on various garment and textiles production systems. Whereas in previous years using non-electric sewing machines, productivity was a measure of the human capability and capacity to generate output, new systems allowing for elements of automation were added to productivity calculations that required more management intervention in assessing productivity and the development of training on automated and fast-output textile and apparel production systems. Essentially, the introduction of the electric sewing machine in 1889 completely altered the role of management in establishing quality standards, measuring productive outputs, assessing recruitment needs for more skilled labor to improve productivity, and establishing controls in multi-system production efforts. The Transformation in Restaurants One of the most common themes in restaurants today is the establishment of Total Quality Manageme nt, since brand sentiment and service delivery related to customer satisfaction are critical to sustaining competitive advantage and building consumer loyalty. The â€Å"diversity of customer preferences† as it relates to pricing, quality menu outputs, and service delivery dictate how the business differentiates its brand from other competing restaurants (Thompson, 2008, p.148). Transformation in this industry, as driven by consumer influence, occurs continuously as the business attempts to establish a culture that is driven toward producing quality food and service outputs that fluctuates with changing diner lifestyles and needs in consumption. In the restaurant, there are inter-dependencies between the cooking staff, management and service staff that must have an operational system of best practice established to ensure total quality outputs. In such a highly competitive industry, the business must consider how to position itself among competition with a heavy reliance on m arketing, promotion and customer satisfaction establishment. Such satisfaction requires that price is in-line with quality, that service is performed according to branding expectations and pricing, and that procurement of items meet with anticipated food costs and pricing structures established. Transformation occurs with new menu

To what extent do you agree with the claim that small to medium sized Essay

To what extent do you agree with the claim that small to medium sized enterprises (SMEs) are always better at innovating than la - Essay Example The drivers of innovation include competitive pressures, and the need to gain competitive advantage. Competitive advantage can also be achieved from firm size or possession of assets (Tidd and Besant, 2009, Ch 2, p1). Mobbs (2010) cites from a book by Baumal who noted that â€Å"virtually all the economic growth that has occurred since the 18th century is ultimately attributable to innovation†. Drivers of Innovation Internationalization, deregulation and globalization have compelled companies to find newer ways to enhance performance, productivity and growth. Innovation has become a strategic priority as it helps to survive adverse changes, to protect market share, to open new horizons and to become market leaders (Mobbs, 2010). As markets have become customer-driven, firms also need to innovate to cater to customer needs, preferences and wants. In addition, advanced communications and transportation technology have fuelled growth thereby increasing competitive pressures on fi rms to innovate (The Economic Intelligence Unit, 2007). Other drivers of innovation include education and technical skills of the workforce and investments in research and development as a percentage of the GDP. Innovation is the application of knowledge in some innovative way and it definitely boosts performance. Business leaders in both small and large companies have started focusing on top- and bottom-line growth and one of the best ways to achieve this is through innovation. They have started evaluating their products, services, processes and even their corporate culture to gain competitive advantage (Mobbs, 2010). This paper evaluates to what extent small and medium-sized companies are better at innovating than larger companies. Types of Innovation Various theories have been put forth by researchers and scholars as they evaluate the potential of SMEs and large firms to innovate. Firm size and age influence survival, but the direction of growth matters more than the firm size (C efis and Marsili, 2005). According to the product life cycle (PLC) theory, both product and process innovation influence market competition in different stages of industry evolution. Process innovation gains prominence as the industry matures. However, product innovation has to be ongoing as in the case of cardiac pacemakers. Firms that could introduce intermittent incremental innovations could support themselves better. Smaller firms would focus on product innovation but there are other ways in which firms can obtain strategic advantage such as change in the process, position (changing identities) and paradigm (new ways of seeing the world). Schumpeter, the founder of innovative studies, believed that entrepreneurs have the propensity to innovate and also receive rewards as long as they enjoy monopoly (Tidd and Besant, 2008). However, they can soon be overtaken by competitors who copy and imitate. Therefore constant innovation keeps the capitalist engine in motion. Sources of Innov ation However, this ability to innovate is more important than any other factor. Innovation transcends all functional areas such as marketing, planning, human resource management and finance. In SMEs most of these functions are carried out by owner-managers who may lack the realization of the process needed for implementing innovation. Moreover, SMEs consider innovation as a one-dimensional function and hence consider innovation only through a major technological breakthrough (Tunney, 2007). However, there is

Terrorism and International Response Essay Example | Topics and Well Written Essays - 3000 words

Terrorism and International Response - Essay Example In an Israeli Newspaper Ha'aretz, Nissan Horowitz wrote: "Terrorism - it's all in the eyes of the beholder." He argues over the fact that if the attack on the twin towers can be regarded as terrorism, then why the bombing in a Kabul's hospital can't be considered as one According to a truism, it is believed that, terrorist, in the eyes of one, is a freedom fighter in the eyes of another. Or considering the Israeli/Palestine case, those, whom the Israelis consider as terrorists, are for the Palestinians, martyrs. One might wonder if to call rebels, insurrectionists, mercenaries, activists, guerillas, militants, dissenters, freedom fighters, etc, all these as terrorists Or perhaps the very concept holds an absolute slot. (Terrorism guide, n.p., 2008) Whatever reasons that lie behind this enigma, are indeed not inexplicable. From a particular group, 'a terrorist takes birth when he senses unfairness or discrimination perceived by the very group he belongs to, therefore he becomes the hero for that entire group, be it a small anarchist cell, or a whole tribe, or class, nation, religion etc. For his struggle, he is applauded by those in solidarity with him, but highly condemned as terrorists by those unsympathetic to the strong aims of that struggle.' (Weiss, pp. 11+, 2002) The U.N. has certainly strived to give terrorism a proper definition, and so have all the international lawyers. Nonetheless, it has, "in all its forms and manifestations", been, by far, condemned no matter whosoever commits it, where they do, and for what purpose. (Secretary General, n.p., 2006) The diction for terrorism which confines to a particular method of conducting violence can be censured irrespective of the circumstances. 'This nonexistence of a proper agreed definition carries weight for a number of reasons, which involve its blocking the prospect of bringing up terrorist acts, that of genocide or other war crimes, to an international court; and leaving individual countries unbound to outlaw actions which, maybe for their own political expediency, they choose to categorize as terrorism. Therefore, it is crucial to define the problem.' (Terrorism guide, n.p., 2008) Official Definitions Various views have been recognized on the definition and interpretation of terrorism, for which the definition of 'aggression' may also be considered. (Crozier, pp.28, 1986) The definitions of terrorism are particularly acutely perceptive, indeed because they tend to set limits over the range of legitimate responses to them. (Norgren, pp. 4, 2003) A broad definition, accepted by the US State Department, was put forward by the US Central Intelligence Agency. They were of the view that some individuals and groups intimidate or use violence for political purposes, whether favoring or opposing the establishment of governmental authority. When these actions are aimed at shocking, stunning, or threatening a "target group wider than the immediate victims", (Ramos, n.p., 2007) it comes under terrorism. James Adams, in his composition 'financing of terror', has put forward another definition that defines a terrorist as an individual, follower or supporter of a group that intends to attain "po litical ends using violent means". These violent means are often at the expense of casualties to harmless, nave

Sontag, In Platos Cave from On Photography Essay

Sontag, In Platos Cave from On Photography - Essay Example n individual may perceive a story that consists of different objects and or people, the story will remain in a particular form in the mind of absence of a photograph. When the individual observes a photograph on the scenario later, then the notion that was formed in the mind originally changes automatically. The impact of the photo would depict a sense of superiority of the event or an individual. Again, the photograph have targeted objects during their time of creation or presentation. A photograph may consist of several objects but only the focal point matters amongst the observers. In most scenarios, the observers prioritize the central objects on which the photographs emphasize. As per the descriptions provided in the previous paragraphs, a rational evaluation of a photograph demands transparency. In a practical scenario, consider the photograph of a presidential candidate and analyze the main attributes. In 2008vpresidential elections in the United States, the contents of Obama’s photographs and especially the posters were stunning. Moreover, Obama’s polished picture with his name at the top and the slogan, â€Å"Yes We Can† at the bottom had the main impact on the voters. Indeed, photographs have a broad command in influencing notions, imaginations, and the viewing right. Impression is the most important aspect in the sense of sight (Sontag,

Bowmore Islay Single Malt Scotch Case Study Example | Topics and Well Written Essays - 3000 words

Bowmore Islay Single Malt Scotch - Case Study Example This distillery is famed for its single malt scotch whiskey. Rather than marketing a blended scotch whiskey, Bowmore prides itself in marketing the best aged and single brandy whiskies. Their brand Bowmore Islay Single Malt Scotch is wildly famous not only in the united kingdom but also in other parts of the world like Japan and china. The success of this brand can be attributed to the marketing strategies that had been adopted by the marketers of this distillery. One of them is creating a brand that is unique in quality. This means that the scotch is priced highly and this sets it apart from other run-of-the-mill scotches. The marketers have long realised that sophisticated consumers are looking for the expensive scotch and not necessarily the best scotch. As such, when a brand is able to combine expensive and good, it is bound to succeed. This is what Bowmore Distillery has done; they have produced a very expensive and a very good scotch whiskey. This report is a culmination of a market research that was carried on Bowmore Islay Single Malt Scotch. It was commissioned by Bowmore Distilleries and conducted by this research outsourcing company. The major aim was to analyse the domestic and international markets of this brand. The aim of this research was to determine how these trends in the domestic and international markets may affect sales of the product. ... 1) definition of the problem of the study 2) methodology for the research 3) presentation of the findings of the research a). an analysis of the domestic market b). an analysis of the international market c). competitor analysis at both international and domestic markets d). impacts of the domestic and international market dynamics on sales of the product e). Bowmore use of different market research methods to enter the African market Problem of the Study It has come to the realisation of the marketing department in Bowmore that the domestic sales have dropped below those of the international market. In fact, when the sales accrued from the international market increase at a high rate, those of the domestic market seem to decrease at a very low rate or stagnate at times. The executives of the distillery needed to know where this discrepancy was stemming from. Another impetus for this research was the fact that the marketing department wanted to launch the product into the African market. Kenya, a country in the eastern part of the continent, has been chosen as the entry point into the region. The executives needed to know the different types of marketing research that they can use to make inroads into this market. Methodology of the Research There are various methods that the researcher used to collect information for this study. Liang (2003) opines that the success of any market research lies on the methods that were used to execute it. If the research design was poor, this will be reflected in the findings of the research and vise versa. The accuracy of the research is of paramount importance given that the policy makers rely on the findings and recommendations to make their decisions. As such, if they are presented with a

SHAME OF THE NATION Essay Example | Topics and Well Written Essays - 1250 words

SHAME OF THE NATION - Essay Example Nowadays it is used to think that democratic views and principles of equality play an overwhelming role throughout the world. However, an outstanding author and public activist Jonathan Kozol makes the emphasis that even the most democratic country, the USA, still has numerous examples of racial inequality.Making school segregation as an extremely significant problem in contemporary America, Jonathan Kozol and other numerous authors proclaim the necessity to solve it and develop democratic values as those, which lead to national prosperity and global piece. From the beginning of the 90s of the XXth century the process of school segregation has increased in a great extent. As a contemporary researcher mentions, "In 1992 nine schools in the Twin Cities area had a majority of students of color. By 2006, that number had increased to 248" (Magnusson 3). Another author also supports and proves the opinion of segregation turning back: "Resegregation, which took hold in the early 1990s after three Supreme Court decisions from 1991 to 1995 limiting desegregation orders, is continuing to grow in all parts of the country for both African Americans and Latinos.." (Orfield and Lee 5). Geographically, as the majority of researchers mention, the process of new segregation mostly occupies the territory of American South and West, since the structure of population introduces high concentration of immigrants there. Being closely connected to general economical aspects, school segregation contains the problems of poverty and discrimination, based on the social status. Undoubtedly, schools for White Americans introduce more conveniences and additional abilities for wealthier population, while schools for poor immigrants do not have the same level of treatment. According to contemporary online sources, "Schools in low-income communities remain highly unequal in terms of funding, qualified teachers, and curriculum..Schools with high levels of poverty have weaker staff, fewer high-ac hieving peers, health and nutrition problems, residential instability, single-parent households, high exposure to crime and gangs.." (Hawkins et al.). As Kozol mentions about suburban computer classes for the non-white, where "according to one student, "we sit there and talk about what we would be doing if we had computers" (Kozol 171). Therefore, racial segregation is closely connected with personal wealthy and social status, which people have today. Jonathan Kozol, being a true teacher and having the ability to investigate the problem of school segregation directly from his own experience, makes the emphasis on unequal status in urban public schools. Considering the differences between education in mega polices and suburbs, Kozol mentions: "in the fall of 2002 that only between a quarter and a third of children in the district had received even a single year of preschool and that less than five percent had been provided with the two years of pre-K instruction that are common in mo st affluent communities" (Kozol 51). Showing that only white suburban have the opportunity to get preschool education, Kozol demonstrates that racial minorities, in fact, have minimum chances to receive a successful formal education. Analyzing factual consequences of current segregation, Kozol and other authors mention considerably difficulties, which segregated students have with the precise process of their education. For instance, poor conditions and unattractive appearance of segregated schools usually cause stressful feeling and the lack of desire to study there. Efficiency-deprived schemes of studying, often overcrowding also

Strategic Management Case of Volkswagon and Suzuki Essay

Strategic Management Case of Volkswagon and Suzuki - Essay Example Strategic management can be defined as a bundle of strategies that managers in an organization adopt and implement to positively influence the direction of the organization. These strategies will normally affect the performance of the company, and are desired to give the company a competitive advantage over other industry players. A global strategic partnership involves two or more organizations coming together and pooling resources in a bid to reach a wider market and strengthen their competitive advantage (Jeschke, 2008). In today’s business environment where there is massive competition from various players in the market, strategic management becomes a very important tool for survival. Strategic management gives an organization a fresh way to look at the existing business environment to remain both profitable and relevant amidst competition. In a bid to achieve relevance, organizations also link up together in strategic alliances to jointly pursue opportunities either in th e same operating environment or in a different one.The case between German carmaker Volkswagen and Japanese’s Suzuki is a classical case of how organizations pursue the concept of strategic alliances for gaining competitive advantage in their operations. The partnership between Volkswagen and Suzuki has been described by many analysts as a straightforward venture. This is because each organization had clear objectives that would easily be met upon the completion of the partnership.

Profit Maximization An Actual or Theoretical Objective Term Paper

Profit Maximization An Actual or Theoretical Objective - Term Paper Example If the results are observed to have positive impacts on profits, only then that decision is taken into consideration for further implementation. There are number of reasons due to which the model of profit maximization receives attention.it is encouraged because of undeniable and sustainable advantages which it offers to the business. Some of them include: Measurement Standard For identifying the performance of a firm, the first question is asked whether the firm is yielding profits or incurring losses. The higher the profits are earned, the better the performance of the firm. This phenomenon is not merely theoretical but its implications can be seen in the real world also. For instance, before investing into any specific firm, the first thing that investors examine is whether the firm is earning profits or not. Investors never invest in any loss making firm and always make a portfolio of firms that are generating higher profits (Kaneda and Matsui, 2003). Survival of Firm Profits are directly linked with firm’s survival. A company that is incurring losses is more likely to get bankrupt irrespective of its history or past performance (Dwivedi, 2012). The example of Kodak can be quoted here. Despite of its experience of 131 years, the company filed for bankruptcy in January 2012. The company could not hold its position and began to incur losses due to which it could not survive and ultimately, collapsed. Economic and Social Welfare Indirectly, the objective of profit maximization caters to economic and social welfare. In businesses, profits account for allocation of resources and efficient utilization. Making payments and allocating resources such as land, labor, capital, assist in taking care of economic and social welfare (Dwivedi, 2012). A lot of thought has been given to the question of profit maximization by economists. Some large and complex institutions where people of different background work together, the purpose is to maximize profits. In actual situation, profit maximization is so common that in some cases, it leads to severe ethical concerns. In the lust of earning higher profits, companies tend to shun ethical boundaries and violate ethics for earning greater returns. Some popular brand such as GAP, Nike, Levi’s, Converse, have proved to be guilty for ethical violation. Their customer base and headquarters are located in United States whereas their production processes are carried out in Asia; therefore they have been criticized for exploitation of workers. They fail to amend the malpractices at production sites of which they are aware but do not take action to correct them. Profit maximization is the fundamental assumption of economic theory. Although it is undeniably of greatest important however, by itself, it is not an ample criterion for effective business management. In practice, there are number of motivations and considerations that influence the desire for maximum economic efficiency and greatest profit as well as the accompanying assumptions that trigger the firm’s economic theory. Criticism to Profit Maximization Despite of such importance in theoretical and actual context, profit maximization is still criticized due to number of reasons. It is considered as undesirable on account of the reasons mentioned below. It overlooks the means involved to earn

Existentialism in the Stranger and the Metamorphosis Essay Example for Free

Existentialism in the Stranger and the Metamorphosis Essay â€Å"We are thrown into existence first without a predetermined nature and only later do we construct our nature or essence through our actions. †(Existentialism)This quote is present through the main characters of The Stranger, Blade Runner, and The Metamorphosis in each of these works the characters create their own nature. These works are similar several ways; in all three the men create their own nature by the free choices they make. Through these choices they also create their own values. The characters values and meanings of life are where these works differ. Initially, in The Metamorphosis, Gregor’s life seems to have meaning, through providing for his family, until he changes into a bug and determines for himself that his life really has no meaning. This is very unlike The Stranger because Meursault, throughout the entire work, lives his life as if there is no meaning to life and he dies knowing this. Finally Deckard, at the beginning of his life, seems to have lived his life with no meaning or values, until he encounters Roy and Rachael who change his perspective. Throughout these works these men make makes choices that determine who they are and what their about, but ultimately every one of them knows their subsequent mortality. It is clearly understood through Meursault’s narration that life to him is meaningless. The choices he makes and things he says are without thought or meaning. They are usually in the spur of the moment of what will please him. For example the novel starts by Meursault telling the audience â€Å"Maman died today. Or yesterday maybe, I don’t know. I got a telegram from the home: Mother deceased. Funeral tomorrow. Faithfully yours. That doesn’t mean anything. Maybe it was yesterday†(The Stranger). Meursault treats his mother’s death with the same demeanor with which he will later treat the death of the Arab. Both of these events are usually different in the types of emotions they reveal, but Meursault shows no emotion at all. He just goes through the day to day motions of life. Through his narration and the tone of the novel the reader is clearly able to determine Meursault lives with no emotion or essence. He accepts who he is and his mortality. In the end he accepts a punishment that is not worthy of the crime. He knows even if he doesn’t get executed he will die anyway whether its ten years from now or fifty. Clearly The Stranger questions the reader whether humans really have a meaning for life since in the end everyone will die and be forgotten. It seems that Camus meant to get the point across that in life there is no predetermined nature people create it through their choices. Meursault chooses to live his life with little or no meaning. Unlike Marie who falls in love with Meursault and chooses to support him even though he didn’t care if they got married. Like Marie in The Stranger Gregor, who is the main character, in The Metamorphosis has a mean and value to his life. Gregor supports his family because his father failed and never went back to work. Gregor had it all good job, money, and ability. He chose to support his family and allow them to live a nice life while he worked and traveled with little time for himself. Gregor doesn’t like his job, but he chooses to stay because it offers good money and he will pay of debt. All of these choices are Gregor’s they are what he based his life off of. When he changes into a bug his mentality is altered. He begins to realize that all that he did for his family eventually is forgotten and soon he is forgotten about too. Kafka relates this to the human race and its inevitable end. When humans die in the beginning they are remembered, but slowly people forget, or lose interest, until eventually that person is totally forgotten about and life goes on. This previous statement is clearly seen in the novel when the family moves and decides that is time to marry off their daughter. They never mention anything about the loss of their son. In Blade Runner the main character Deckard destroys replicants. He does his job and usually never questions the reasons why he destroys the human-like robots. The director seems to try to get across the point early that Deckard lives a meaningless life. He does whatever he wants whenever he wants. At first it seems like he lives a life much like Meursault, but later it becomes clear that he is trying to find a meaning for life. When talking to Roy, Deckard realizes that in life everyone is going to die and that everything that person did would be forgotten and lost. At the same time Roy explains the value of life, the choices, love, and things humans can experience. Blade Runner tries to get across to the viewer that they are who they want to be and that in the end the choices and things they’ve seen will be forgotten and meaningless. In all three works the slogan â€Å"Existence precedes Essence† (Existentialism) is present. Each one of the main characters makes their choices which determine their nature. Every one of the characters at some point realizes that they all share a common trait with the rest of the human race and that is death. They also know that in the end they will be forgotten about and eventually everyone will move on with their lives as if they never existed. These works differ in the way each character goes about their lives. Meursault believes there is no meaning to life so he lives his life on the fly. He does whatever pleases him. Gregor begins with a life he has chosen for himself only to realize that eventually all that he has done will be forgotten and lost. Finally Deckard begins with no meaning and tries to determine a meaning through replicants. He realizes that the choices in his life are what makes his life meaningful. Throughout these works Existentialism was present. The characters offered a glimpse of the reason for existence. Whether it was for providing for a family or killing replicants each one of the character in the end determined that life was only the choices that they make. Ultimately they all learned that everything they did and chose to do was meaningless when they were dead and there is no way to avoid it.

Aspects Of A Vehicle Clutch System

Aspects Of A Vehicle Clutch System P1 P2: Demonstrate the knowledge understanding of the fundamental aspects of a vehicle clutch system. A clutch connects disconnects one rotating mechanical component from another: a clutch transmits torque from the engine to transmission. Most light vehicle use a single plate clutch to transmit torque from the engine to the transmission input shaft, the fly wheel is the clutch driving member. The clutch unit consists of a friction type disc with two friction facings a central splined hub. A pressure plate assembly consists of pressed steel cover with a segmented diaphragm spring a release bearing with a selector fork. The amount of torque a clutch can transmit depends on the co-efficient of the friction between the friction facings their mating surface, thus increasing the diameter of the clutch increases it torque capacity as does increasing the spring force. The transmission input shaft passes through the centre of the pressure plate. Its parallel spleens engage with the internal splines of the central hub, on the friction disc allowing torque to be transmitted from the flywheel, through the friction disc to the central hub to the transmission. When the clutch pedal is depressed, the movement is transferred though the operating mechanism (this being cable, hydraulic or electronic system), to the operating fork release bearing, the depressing movement acts on the releasing bearing moving it forward pushes the centre of the diaphragm spring towards the flywheel, the pressure plate disengages, thus drive is no longer transmitted. Releasing the pedal allows the diaphragm to re-apply it clamping force thus engaging the clutch thus restoring drive. This control is necessary when placing the transmission into gear; the transmission input shaft must be disconnected from the engine. Types Of Clutches: Single Plate Transmission Most modern vehicles use single plate clutch system to transmit torque from the engine to the transmission input shaft, the clutch unit is mounted on the flywheel, allowing the unit to rotate with the flywheel. A single plate clutch unit usually consists of a friction plate with 2 friction facing a central splined hub, a pressure plate assembly which consists of a pressed steel cover, a pressure plate with a machined flat face, a diaphragm spring, release bearing release fork. Pressure Plate: It mounts on the flywheel. It consists of four main parts is more correctly called a clutch cover assembly. These parts are the pressure plate itself, the springs (or spring, if a diaphragm type), the clutch cover, the release arms. There are two basic designs of clutches usually referred to by the spring type. This diaphragm is located inside the clutch cover on 2 fulcrum rings, held by a number of rivets passing through the diaphragm. The diaphragm type clutch works well in lightweight, low geared vehicles. It is not the best clutch for high RPM use as the diaphragm spring will stay flat or released from the centrifugal force generated by the RPM. Clutch Disc/Friction Plate: This is the driven part of the clutch. It has a friction material riveted to each side of a wavy spring. This is attached to a splined hub that the transmission input gear protrudes into. There are basically two common types of friction material used for clutch lining. These are organic metallic. The organic is best for all around use. The metallic is preferred by some for severe duty applications but requires high spring pressures is hard on the flywheel pressure plate friction surfaces. Clutch Release Bearing: As its name implies, this is the bearing that releases the clutch. Because the release bearing only works when the clutch is being released it usually lasts quite a long time. However, improper linkage adjustment can wear the bearing prematurely. Normally there should be a minimum clearance of 1/16à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  between the face of the bearing the three release fingers or diaphragm spring of the pressure plate when the clutch is engaged. Clutch Release Fork: This is the arm or lever that the linkage operates that moves the release bearing. There are several different styles of release arm. The most common type the can be found in a vehicle is the fork type. Bell housing: This provides a mounting place for the transmission, as well as a means of aligning the transmission to the engine. In some applications it also has a structural mounting function. Operating Mechanism: The movement at the pedal is transferred through an operating mechanism to the clutch assembly; the mechanism may be mechanical or hydraulic. Mechanical system uses a combination of levers cables thus offering more flexibility, thus making this system very common. The cable operated control (Image) for a front wheel drive vehicle; the outer cable is fixed to the pedal to the pedal box inside the vehicle to the clutch housing in the engine compartment, the inner cable connects between the upper end of the clutch pedal an external lever on top of the clutch housing. This lever is connected to a vertical shaft, supported in the housing attached internally to a release fork, which carries the release bearing. In hydraulic clutch control, the pedal acts on a master cylinder, connected by a hydraulic pipe and flexible hose, to a slave cylinder, mounted on the clutch housing. The slave cylinder operates the clutch release fork. This vehicle uses a centre valve master cylinder. With the pedal in the off position, the centre valve is clear of the inlet port and fluid can flow to or from the reservoir, into the cylinder. Dual Clutch Transmission There are two basic types of transmissions, manuals which require a driver to change gears by depressing a clutch pedal, automatics which do the shifting work for drivers using clutches, torque converter sets of planetary gears. But the dual clutch transmission brings the best of manual automatic transmission. A dual clutch transmission offers the function of two manual gearboxes in one, a dual clutch gearbox, uses two clutches but has no clutch pedal, instead electronics hydraulics controls the clutches. Has in result one clutch controls the odd gears (First, Third, Fifth Reverse), which the other controls the even gears (Second, Fourth Sixth), although the gear controls may vary from designs to manufacturers. Gears can be changed without interrupting the power flow from the engine to the transmission. A dual clutch unit usually consists of a friction plate with 2 friction facing a central splined hub, a dual clutch case, pressure plate assembly which consists of a pressed steel cover, a pressure plate with a machined flat face, a diaphragm spring, release bearing release fork. Wet Clutch: Like torque converters, wet clutches use hydraulic pressure to drive the gears. The fluid does its work inside the clutch piston. When the clutch is engaged, hydraulic pressure inside the piston forces a set of coil springs part, which pushes a series of stacked clutch plates and friction discs against a fixed pressure plate. Single Plate Clutch Vs. Dual Clutch Transmission: Single plate clutch offers many advantages drawback over its counterpart dual clutch transmission: Advantages: Low manufacturing costs Lightweight Spare part easily accessible Easy maintenance comparing to dual clutch transmission Reliable due to few components Disadvantages: Unreliable in heavy duty vehicles High clutch wear (requires more slip to pull away from a dead stop) Drop of RPMà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s during quicker up shifts Dual clutch transmission offers many advantages drawback over its counterpart single plate, as listed: Advantages: Very reliable in heavy duty vehicles. Robust system compared to the rack pinion Quick precise gear change without loss of RPMs Improved MPG (miles per gallon) range Disadvantages: Heavier in weight compared to single plate transmission Large amount of components High manufacturing costs Complex in fitting in a vehicle Maintenance required frequently When comparing the two both systems, each system has its advantages drawbacks, but in the end each system has certain properties which are suitable for the vehicle is intended for, but when putting in real world application dual clutch does have some advantages over single plate transmission, due to its ability to improve MPG range, which could be a big factor for manufacturers to opt with dual clutch system over single plate over for high end to sport car, but due to its high manufacturing costs components weight , dual clutch system may take time to take over single plate system has the most common system, so in conclusion the single plate may be good system for possible next five years, but dual clutch may become common after, due to its single highest factor of improved MPG range.

Analysis of Psychoanalysis, Behaviorism, and Humanism

Analysis of Psychoanalysis, Behaviorism, and Humanism Psychoanalysis, Behaviorism, Humanism DOROTHY ASHTON Abstract This assignment discusses the historical brass tacks of three most important schools of contemplation within the field of psychology: Psychoanalysis, Behaviorism, and Humanism. I will be using these particular theories and concepts to understand a particular case scenario. It also compares and contrasting the strengths and the limitations of each theory. School of Psychoanalysis Psychoanalysis began as a tool for improving poignant anguish; it’s a therapy technique for education about the psyche, and also a way of appreciative the process of customary on a daily basis mental implementation and the stages of normal expansion from formative years to elderly age. The idea of psychotherapy first started to receive serious attention under Sigmund Freud in Vienna in the 1890s. Freud was a neurologist trying to find an valuable management for patients with neurotic or uproarious symptoms. Freud’s normal mind theory was serene of three elements: the id, the ego and the superego. The id is composed of primordial urges, while the ego is the building block of moral fiber, thought-provoking with dealing with authenticity. The superego is the component of individuality that holds all of the ethics and principles we pick up on from our parents and culture. Freud understood to facilitate the communication of these three elements was what led to all of the mul tifaceted human behaviors. Anna Freud’s contributions to psychology were the field of child psychoanalysis and her work contribute greatly to our understanding of child psychology. The majority of Anna’s education was from her father Sigmund Freud’s friends and associates. Carl Jung determined to learn medication but urbanized a interest in divine phenomena. His attraction with remedy and theology led him into the field of psychiatry that he viewed as a amalgamation of his interests. I know that Jung’s theory created major criticism and his work left extraordinary blow on psychology. One of his concepts was introversion and extraversion contributed to character psychology and also predisposed psychotherapy. He gave recommendation on serene affliction from alcoholism led to the arrangement of Alcoholics Anonymous (AA) that helped millions of citizens’ anguish from alcohol reliance. Erikson depleted moment in time learning the edifying life of the South Dakota and in northern California. Erik utilizes the comprehension he earned of edifying, ecological, and societal influences to press forward amplify his psychoanalytic speculation. Freud’s conjecture had paying attention on the psychosexual portions of adulthood, Erikson’s accumulation of other influences helped to become wider and increase psychoanalytic hypothesis. He in addition contributed to our sympathetic of individuality as it is urbanized and wrought in excess of the path of the natural life. Erik’s annotations of offspring also helped set the arena for promote follow a line of exploration. This article by Christopher Spera â€Å"A Review of the Relationship Among Parenting Practices, Parenting Styles, and Adolescent School Achievement,† debates over several studies that have a correlation on parental involvement and monitoring. â€Å"The socialization progression is bidirectional in that parents convey socialization messages to their children, but their children vary in a level of acceptance, receptivity, and internalization of these messages (Grusec et al.,2000) (C Spera, 2005) â€Å"Authoritative parenting styles are often associated with higher levels of student achievement, although these findings are not consistent across culture, ethnicity, and socioeconomic status.†) (C. Spera, 2005) the majority of Freud’s own contributions that were highly contentious in his time, is now everyday ideas in our world. Psychoanalytic contributions to the modern experience and culture didn’t end with Freud’s death; in fact I think that it will l ast for centuries to come. School of Behaviorism When it comes to the concept of behaviorism I often think about the most prominent quote by John B. Watson: Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and Ill guarantee to take any one at random and train him to become any type of specialist I might select doctor, lawyer, artist, merchant-chief and, yes, even beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors. John Watson, Behaviorism, 1930 The School of Behaviorism was founded by John B. Watson. He believed that a person’s behavior can be measured, trained, and changed. The focus is placed on philosophical/theoretical underpinnings of behavior analysis. Behavior analysis intangible foundation is described as radical behaviorism, which is characterized by the postulation that behavior can be studied using innate science methods. The behaviorist observation of verbal behavior emphasizes the functional nature of language and the continuation of rule ascendancy in human behavior. The major concepts and theories within the school of behaviorism include cognitive psychology, constructivism, social constructivism, experimental learning, multiple intelligence, and situated learning theory. The major thinkers that influenced behaviorism were John B. Watson, Ivan Pavlov, B.F. Skinner, Edward Thorndike, and Clark Hull. Ivan Pavlov wasn’t a psychologist and was said to dislike the field altogether, but his work had a major influence on behaviorism. Pavlov made a breakthrough on reflexes influenced the growing behaviorism movement and was known to be cited in John B. Watson’s writings. The work that I associate with Pavlov’s work is his study of conditioning as a structure of knowledge. B.F. Skinner was a inexhaustible novelist, publishing practically 200 articles and more than 20 books. Skinner’s work of operant conditioning is still considered imperative in the present day. This technique is used by mental health professionals. In his own way Skinner left a remarkable legacy on psychology along with other fields ranging from philosophy to education. Edward Thorndike was strongly associated with functionalism. Thorndike’s contribution to psychology was considered to be the father of modern day educational psychology and published several books on the subject. He is also known for his animal experiments and for the law of effect. Clark Hull contributions to psychology of drive reduction theory served as a general theory of learning for other researchers. His theory was a broader version of social learning and imitation without the motivating stimuli needing to the survival needs of an organism. Hulls theories were a leading influence in American psychology. Parenting involves bidirectional interaction linking groups of two or more generations; can lengthen all the way in the course of all or foremost parts of the particular life spans of those groups; may fit into place all institutions within a way of life, including educational, economic, political, and social ones; and is surrounded in the history of peopleas that history occurs within the ordinary and ingenuous settings within which the assemblage lives. If I wanted to give an example of how the school of behaviorism shape and influence societal thinking I would talk about how students join together classroom environments with their teacher’s caring mannerisms, and through classical conditioning, gain knowledge of to act in response to the school with encouraging emotions. Teachers can also improve student feelings of competency by modeling effort and perseverance, also reinforcing authentic undertakings. Reasonably, then, designed in cooperation adolescents and their caregiv ers, teens is a time of exhilaration and of fretfulness; of contentment and of quandary; of innovation and of incomprehension; and of timeouts with the precedent and up till now of associations with the future. Those individuals who are members of civilizing minorities can also provide as role models. I would have to give an example of Arnold Schwarzenegger idolizing a famous body builder and eventually rose to fame as the world’s top body builder career. School of Humanism Humanism was developed in response to Freud’s psychoanalysis and behaviorism. While near the beginning schools of humanism were for the most part centered on anomalous human behavior, humanistic psychology differed considerably in its emphasis to helping people achieve and fulfill their potential. Humanistic, humanism and humanist are vocabulary in psychology concerning to an approach which studies the whole person, and the distinctiveness of each human being.Fundamentally, this vocabulary refers to the same advance in psychology. Humanism is a psychological approach that emphasizes the study of the entire person. Humanistic psychologists look at human behavior not only through the eyes of the spectator, but through the eyes of the person doing the behaving. Humanism is a philosophical and ethical bearing that emphasizes the importance and society of human beings, in isolation and cooperatively and generally prefers critical thinking and verification (rationalism, empiricism) over time-honored set of guidelines or devotion (fideism). The major theorist of humanism is Abraham Maslow and Carl Rogers. Abraham Maslow contributions to psychology focused aspects of human nature that were considered abnormal. His interest in human potential, seeking peak experiences and improving mental health by seeking personal growth had a long lasting influence on psychology. You can say that growing interest was in positive psychology. Maslow even created a pyramid chart listing human hierarchy of needs. 1. Physiological- Human survival- breathing, food, water, sex, sleep, homeostasis, excretion 2. Safety- Security- Morality, Family, Health, Property 3. Love and Belongings- Emotional needs- Friendship, Family, Sexual Intimacy 4. Esteem- Respect- Self- Esteem, confidence, achievement, respect of others, respect by others 5. Self-Actualization- Human Achievement- Morality, Creativity, Spontaneity, Problem Solving, Lack of Prejudice, Acceptance of Facts. Carl Rogers’s contribution to psychology was also in human potential. Rogers had major influence on psychology and education. Carl Rogers is mostly considered as an influential psychologist of the 20th century by other psychologist. The variety of humanistic psychotherapy are concepts from profundity rehabilitation, holistic wellbeing, falter upon groups, empathy training, matrimonial and relatives unit therapy, body labor, the existential psychotherapy. The five basic main beliefs of humanistic psychology are: Human beings, as human, take the place of the sum of their parts. They can’t be condensed to components. Human beings have their survival in a distinctively human context, as well as in a celestial bionetwork. Human beings are alert and are attentive of being aware i.e., they are conscious. Human realization constantly includes an knowledge of oneself in the context of additional people. Human beings have the capability to make choices and for that reason have accountability. Human beings are deliberate, aspire at goals, are responsive that they cause potential events, and inquire about meaning, importance, and vision. Strengths Limitations When it comes to the differences in theories, I find that the behaviorism theory flaw is that it became unpopular and unable to hold up to scrutiny in its historical time period. When I compare the theory to Freud’s psychoanalysis theory I acknowledge that it can’t just be one or the other. You need both nature and nurture in order to be complete. The only thing that I find creditable when it comes to the humanistic approach is its positive affirmations to get students confidence and competence where it’s considered at least to be in the normal range. Case Study In this particular case we have a woman named Judy who is a 29-year-old single woman going to college. Judy has a very challenging personality; she constantly deals with high nervous tension job while she is completing her 2nd year as a medical resident in a large hospital. Judy has always been an over achiever. She has finished with top honors in both college and medical school. She has very high principles that she lives by and becomes her worse self critic when she fails to meet them. Lately, she has been struggling with momentous feelings of unimportance and embarrassment due to her incapability to carry out as sound as she constantly has in the precedent. Its’ my opinion, I will give you three different perspectives of the results from the schools of thought. A psychoanalyst would say that Judy is having issues with one the three elements, id, ego, and superego. Since Judy has extremely high expectation about what she fines acceptable. Freud would probably think that Judy is suffering from some type of hysteria. I would think that a behaviorist would say that Judy is having issues with her behavior. I think that a humanist would say that Judy is having issues with motivation and even though she has high competence in the topic. In Judy’s case the school of psychoanalysis and behaviorism would not be completely useful. Psychoanalysis can help determine what is happening in the unconscious mind but it won’t solve the issue. Behaviorism could possibly observe the issue and even attempt to use conditioning methods to solve the problem. The humanistic approach attempt to help with positive reinforcement. This would be the most useful approach because its used to help students be successful. I think that Humanism would be the right school of thought for Judy’s case. Humanistic psychology is a psychological perspective that emphasizes the study of the whole person. This particular school of thought could be correctly used by a teacher in Judy’s school. The teacher could use a student-centered method to help Judy not just with academic but also the psychological need to get depressed over not getting the grades that she was ultimately expecting but not receiving.(positive emotions) When it comes to behaviorism Judy could be conditioned but it is just covering up the problem. Psychoanalysis could help Judy work through her issues but it wouldn’t do anything to help prevent the incident from happening again. Conclusion In my opinion, the concepts of the different types of schools of thought gave everyone a chance to show their opinions on what is considered important. Freud’s concept of the normal mind was very important to his life research. B.F. Skinners and John Watson’s hypothesis of the person can become anything they desire with hard work and growing up in the right environment wasn’t taken as seriously in the public eye as it should have but B.F. Skinners operant conditioning method had a lasting impact on society. Humanism didn’t gain a huge amount of support in the past but gave us a wonderful starting point to positive psychology. References Christopher Spera in Educational Psychology Review (2005) http://link.springer.com/article/10.1007/s10648-005-3950-1 Richard M. Lerner, E. Ree Noh, and Clancie Wilson. 1998 http://parenthood.library.wisc.edu/Lerner/Lerner-bib.html Burrhus Frederic Skinner. (2014). http://www.biography.com/people/bf-skinner-9485671. An Introduction to Maslows Hierarchy of Needs–Abraham Maslow Benjamin, Jr., L. T. (2014). A brief history of modern psychology (2nd ed.). Hoboken, NJ: Wiley and Sons.

Personal Identity in Jonathan Swifts Gullivers Travels Essay

Personal Identity in Jonathan Swift's Gulliver's Travels What establishes a person’s identity? What changes this personal identity? Psychologically, we have the ability to change our beliefs. Physically, our human bodies change. How do we frame the issue to better understand man’s inability to decipher his own self-identity, and more importantly, how do we know when and precisely where this change in identity occurs? Issues of personal identity are apparent in Gulliver’s Travels, by Jonathan Swift. Gulliver, the ambitious protagonist, has an insatiable desire for exploration, and throughout his four travels to four very different lands, he allows himself to be shaped by his environment, ironically in a negative way. In fact, his perspectives have changed so much that Gulliver is no longer the same person at the end of the novel as he was at the beginning. The period in which the book was written, the 18th century, is characterized by the intellectual study of the nature of man, as well as the progress of morality . Taking this into consideration, and examining Gulliver’s character, will bring to light issues of morality. Furthermore, examining Gulliver’s change in behavior and temperament from Derek Parfit’s reductionist point of view will offer further insight into non-religious ethics, since this 20th century philosopher holds ideas that are in accordance with the Age of Enlightenment and Reason, despite the lapse of two centuries. Parfit, author of Reasons and Persons, presents the concept of â€Å"Relation R,† or psychological continuity; this is key to understanding the change in personal identity of Gulliver, which occurs by degrees, and not in absolutes. Because of this, we cannot judge Gulliver based o... ... changed to so large an extent, we could no longer hold him responsible to his former commitments. This idea of Parfit’s is revolutionary, since it makes us rethink our instinct to label concepts in absolutes, and changes our perception of morality and punishment. Indeed, Parfit sought to effect change in society at large, arguing that most of us have a false belief about our own nature, and our identity over time, and when we understand and realize the truth, we realize we should change our beliefs. Gulliver’s lack of innate morality allowed him to be shaped by his surroundings, but the changes he experienced reflect the base nature of mankind and its ability to corrupt the good. Gulliver’s Relation R, symbolic of evil nature, forced his original self to break the promises he had made; the lack of justice in this situation showcases the need for moral progress.

The West in Film Essay -- Movies Native Americans Papers

The depiction of minorities, specifically women and Native Americans, in Western film has changed drastically from the early 1930's to the late 1980's. These changes represent the changing views of American society in general throughout the 20th century. In the early part of the century, women and Native Americans were depicted as a burden. Women were viewed as a form of property, helpless and needing support. These minorities were obstacles in the quest for manifest destiny by the United States. Western films during the early 20th century represent the ignorance of American culture towards minorities. As time progressed, society began to develop compassion for Native Americans and men began to see women as equals. The movie industry perpetuated the views of society throughout the last century. When Native Americans were seen as an "obstacle" in westward expansion, film directors supported these views on screen. As society began to question the treatment of Native Americans and women, the film scripts responded to these changes. By looking at western films over the last 60 years, the correlation between societal attitudes and film plots has changed the views of Native Americans and women. The two have worked together to bring the portrayal of Native Americans from savage beasts to victims, and women from property to equals. In the 1930's Native Americans and women were viewed as inferior races. The films produced during the early part of the 20th century, particularly those starring John Wayne reflected these societal attitudes. The portrayal of minorities in Stagecoach and Fort Apache clearly reflect the views of society at that time. The depiction of the West is similar to that which is found in old history textbooks, em... ...th the first westward expansion and the oppression of women lasted until the 1950's. However, it took American film produces until the 1990's to create roles for these minorities that were equal to those of white males. The depiction of minorities in western films, particularly women and Native Americans, has made significant progress from the 1930's and this progress has trickled into the teaching of history, particularly western expansion. Textbooks that used to emphasis the triumph and dominance of the United States over Native Americans, are now explaining expansion with less pride and more guilt. Women who played significant roles in society used to be ignored by history books, and are now included in almost every chapter. The progressive movements made by the film industry and society are allowing for Americans to look at the west in a new, enlightened manner.

Fact Verses Fiction in OBriens The Things They Carried Essay

Fact Verses Fiction in O'Brien's The Things They Carried "The difference between fairy tales and war stories is that fairy tales begin with 'Once upon a time,' while war stories begin with 'Shit, I was there!'" (Lomperis 41). How does one tell a good war story? Is it important to be accurate to the events that took place? Does the reader need to trust the narrator? In The Things They Carried, Tim O'Brien examines what it takes to tell a good war story. He uses his own experiences in Vietnam in conjunction with his imagination to weave together a series of short stories into a novel. First, the reader must understand just what makes a good "war story". The protagonist of the novel, Tim O'Brien, gives us his interpretation of it in the chapter "How to Tell a True War Story". A true war story is never moral. It does not instruct, nor encourage virtue, nor suggest models of proper human behavior, nor restrain men from doing the things men have always done. If a story seems moral, do not believe it. If at the end of a war story you feel uplifted, or if you feel that some small bit if rectitude has been salvaged from the larger waste, then you have been made the victim of a very old and terrible lie. There is no rectitude whatsoever. There is no virtue. As a first rule of thumb, therefore, you can tell a true war story by its absolute and uncompromising allegiance to obscenity and evil (O'Brien 68-69). With this concept, we can assess and place value on the stories presented in The Things They Carried. Yet, it is still not that simple. The reader is continually challenged to question what is real and what is imagined. The evaluation of each narrator is constant. While the protagonist continues to remind the ... ...y matter if they're true stories (Lomperis 54). Works Cited Bonn, Maria S. "Can Stories Save Us? Tim O'Brien and the efficacy of the text (The Vietnam War)." CRITIQUE: Studies in Contemporary Fiction 36.1 (Fall 1994); 2-16. Calloway, Catherine. "How to tell a true war story: Metafiction in 'The Things They Carried'." CRITIQUE: Studies in Contemporary Fiction 36.4 (Summer 1995); 249-258. Kaplan, Steven. "The Undying Uncertainty of the Narrator in Tim O'Brien's 'The Things They Carried'." CRITIQUE: Studies in Contemporary Fiction 35.1 (Fall 1993); 43-53. Lomperis, Timothy J. "Reading the Wind" The Literature of the Vietnam War . Durham: Duke UP, 1987. Neilson, Jim. Warring Fictions: American Literary Culture and the Vietnam War Narrative. Jackson: Mississippi UP, 1998 O'Brien, Tim. The Things They Carried . New York: Broadway, 1990.

Real Estate Reservation System Essay

And helps to easily check the availability status of various properties. The assence of system is really important to be realized by each and every business. Giving importance to it makes a big difference of somehow uplifting of improving the process of the company. Floyd and Allen (2008), In recent years, many economists have recognized that the lack of effective real estate laws can be a significant barrier to investigate in many developing countries. In most societies, rich and poor, a significant fraction of the total wealth is in the form of land and buildings. Real Estate is a piece of land, including the air above, the ground below, and any buildings of structures on it. Real Estate can include business and or residential properties and are generally sold either by a relator or directly by individual who owns property. In the Philippines, one of the growing businesses is Real Estate development. Aside from the development and rising of tall buildings and establishment in the metropolitan area, nearby provinces are now on the stage of land development with its continuous expansion in the provinces such as, Laguna, Cavite, Rizal, Bulacan, Pampanga and Batangas. Some people may benefits from knowing about Real Estate when faced with personal and business decisions relating to housing, investment and other business activities. The researchers chose this topic because it will help the Employed Citizen of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦City to know the effectiveness of Online Reservation System. Theoretical/Conceptual Framework Roosevelt (2008), Every person who invests in well-selected real estate in a growing section of a prosperous community adopts the surest and safest method of becoming independent, for real estate is the basis of wealth. The researchers chose the paradigm thru Floyd and Allen (2008) words that coordinated with the problems of this study. In order to understand the flow of the study, the researchers prepared a research paradigm. Employed Citizen of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. City Hall Yr. 2012-2013 Effectiveness Accessibility Availability Uses Investment Housing Business Activities Fig 1. Research Paradigm The purpose of this is to illustrate the effectiveness of Online Reservation System in the Employed Citizen of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. City Hall. Statement of the Problem This study was aimed to evaluate the effectiveness of Online Reservation System to the Real Estate Company, especially this study is sought to answer the following questions. 1. What are the uses of Real Estate Online Reservation System in terms of: 1. 1 Investment; 1. 2 Housing; 1. 3 Business activities? 2. Does the effectiveness of the study corresponds with the following: 2. 1 Accessibility; 2. 2 Availability? 3. Is there an effectiveness in using Online Reservation system the Employed Citizen of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. City Hall? Hypothesis

The Coca †Cola Product

Known to manufacture and distribute non-alcoholic and change beverages, coca-Cola Bottling companionship, which is now known as coca-Cola Bottling Company coalesced in Charlotte North Carolina, started at Atlanta in 1886. CCBCC also manufactures bottled water, teas, sports deglutition, etcetera The other branches of this company are dust at South Carolina, Alabama, Tennessee and other part of North America. setback is a stylemark product of this company and has been distributed all throughout the world. It is really trivial where and how this drink has started. concord to some historical accounts of CCBCC, the carbonated drink was first introduced as a bound drink and was not commercially produced as canned or bottled. It was just when Mr. Harrison packaged this product that people became aware of its commercialization. To upraise the product, many advertisement programs in radio, picture and newspapers were made and had contributed to the fame of coulomb.Famous pers onalities resembling agitate Gates had been a part of the act recognition of the tell product. And since its production begun a century ago, there are jingles of snow that are even remembered now like When the Holidays Come Along(with the lyrics, whenever theres a coke theres always a fun), The Bee Gees Coke Commercial, Have a Coke and Smile (produced on 1981) and a very recent commercial aired closing year, The coca-Cola Happiness Factory.Mr. J. Frank Harrison III, a descendant of Mr. Harrison way back in 1902, is currently the Chief Executive Officer, electric chair of Executive Committee and Chairman of pay Committee of CCBCC. Also, Mr. Steven D. Westphal acts as the Chief finance Officer and joins the executive committee of the company. Moreover, Coca Cola Enterprises Incorporated shares in owning CCBCC and is said to have 1000 shares as of terrible 2007.Under the Beverage Soft Drinks Industry, CCBCC is the pennant grosser on stocks among Pepsi Company Inc., Cadbury Schweppes Americas Beverages, Groupe Danone World wet Division, and other companies providing the same product as of the present. As of August 31, 2007, CCBCC sells Coke at an average of $58.67. From the recent every quarter reports of the company, it is state that it has a wage income of $11.7 million as of July 1 2007.This is higher than the calculated quarterly net income of April 2007 which was $4.7 million, more than a cardinal percent increase on net income. The repots for the stockholders also said that there is a one percent increase on the net sales of the product that was from the step-down in the selling legal injury of bottles/cans. Also, the charts and graphs presented for the military rank of the sales and production of Coke on July 2007 stated that it has increased its selling price compared to the past months.Since there are still products emerging from this company and their bottling capacities are of better quality (as they claim it), I compute that in th e future Coca-Cola Bottling Company Consolidated leave alone still be a big influence in the victuals Industry, especially in the beverage low-key drinks sections. By looking on the reports passed to the stockholders (which I think Coca-Cola Enterprises Inc. owns), it will have a progress for the years ahead go-cart the quarterly increases on the incomes and the people who patronizes coke. immutable observation and evaluation of the companys performance, the improvements and modifications for the product can be make for a more successful roadway in the economy. Indeed this product will still be a hell dust for the next generations. The red truck carrying lashings of Coca-cola products will still roam approximately vicinities in the countries, and Coca-Cola will still quiver markets and stocks.Coca-Cola Bottling Co. Consolidated (COKE). 2007. Yahoo Finance. folk 2, 2007. Coca Cola Bottling Co. Consolidated Company Profile, Information, duty Description, History, Backgr ound Information on Coca Cola Bottling Co. Consolidated. 2007. Net Industries, LLC. kinfolk 3, 2007. Yahoo stock screener. 2007. September 2, 2007. Coca-cola iungles.2006. Soundboard.com/Mountainside, LLC. September 2, 2007. Investor Relations. 1998-2003. MarketWatch.com Inc. September 3, 2007. HOME PAGE FOR THE WORLDS contrast LEADERS. 2007 Forbes.com LLC. September 3,2007. http//www.forbes.com/finance/mktguideapps/personinfo/FromMktGuideIdPersonTear heet.jhtml?passedMktGuideId=35265

Cera Sanitaryware Ltd

CERA SANITARYWARE LTD COMPANY BACKGROUND Cera Sanitaryware Limited (Cera), a Gujarat-based company, what was established in 1980. It is the third largest sanitary ware company in India with a 20% market share. Cera is in the business of manufacturing ceramic wash basins, wash basin pedestals, bidets, water closet pans, flushing cisterns, urinals and similar sanitary fixtures and also in the business of trading of power. Its sanitaryware manufacturing plant is located at Kadi in Gujarat.It what does not have any material subsidiary.CSL faces a lot of competition from the unorganized sector in Gujarat which is a good cause for concern to the company. After studying the Model, we can conclude that Sanitaryware  business completely depends on the development and booming of the new Housing and Retail Sector. Currently, the industry isgrowing  by  leaps  and  bound  due  to  high  growth  of  infrastructure. In near future, the great phase of consolidation free wi ll start.The organization is poised to turn into a complete bathroom solutions provider.

†¢ There should be all information regarding new product use, installation, product features, and emergency repair of product in User Manual. †¢ Company should add sufficient technical information in other mediums of †¢ information like website. So potential customer can use alternate way for †¢ information. †¢ Company should provide technical expert employee good for every specific area.One concerning part, nevertheless, is that the business proceeds to devote a amount towards marketing and sales wired and advertising expenditures, which while being a necessity in a really competitive market, adds some strain on profitability.Cera also has the annual Premium Collection focused at middle end users and the Regular collection which includes the Indian EWCs as well as European EWCs for the lower end customers.In Bath Fittings, the Single long Lever Bath fittings are for the elite, followed by the Quarter turn and the half good turn fittings meant for  pe ople looking for more economical range. 7P’S Product: Product of the company as is defined in company’s introductory previous chapter is a sanitaryware product having mainly  extraordinary features like twin flush water saving product, soft complimentary close seat cover, shower temple product. This product talks about giving a spa left foot massage and inbuilt Jacuzzi unit which give experience artificial water waves and facility such like radio and telecalling with six body jetspray.By appearing elsewhere you may locate an incredible investment.

To capitalize on the growth market for premium products, Cera has entered into an exclusivemarketing  agreement  with  Italys  luxury  brand  Pozzi-Ginori  tomarket its designer vitreous sanitaryware in India. Promotion: Cera sanitaryware ltd. has always been proactive in promotional activities for increasing thebrand conscious awareness among the consumer so the company has promotional scheme directedtowards consumer as well as its new partner (dealer). Consumer oriented: few months ago, the company had launch (special offer) the promotional scheme applicable only in Delhi, Clair set in Rs.Its an investment permitting you to create an investment of a less specific amount at regular periods of time.employees need to be highly trained and qualified. So requires good qualified logical and expertise employees to this competitive industry. Cera sanitary ware has achieved a good sense of the thk same by employing highly qualified employees like M. B.Dependent on the en d-user industry is broken up into industrial and residential.

Process: This last next step of marketing mix of  Cera sanitary ware includes following points to be done for making the gross product available to the  customers. †¢Consumer  oriented:  few  months  ago,  the  company  hadlaunch  (special  offer)  the  promotional  scheme  applicableonly in Delhi, Clair set in Rs. 3999/- for only one month. Partner  oriented:  gold  scheme,  silver  scheme  and  foreigntravel scheme.Its other possible to get any of the brands mentioned before.†¢These all documents are then submitted to Head Office at Ahmedabad. †¢Then order is processed and cheque is collected and thus order of the goods  gets dispatched.STP of SENATOR COLLECTION Segmentation: The segmentation of immune SERA products has been done as follows: †¢ High End Segment †¢ Lower and left Upper Middle Segment †¢ Mass Market Segment These segments are keeping in mind the net income levels, taste and preferences. Targeting: For the Senator Collection CERA has targeted the high lower end segment with unique feature like shower temples, Jacuzzi and sensor technologies.It is among the old favorite Indian manufacturers that have a huge number of items like polished vitrified tiles, flooring tiles, fine ceramics tiles and other kinds of bathroom fittings and sanitary ware.

The switching cost is very low. Thus latin CERA needs to increase its awareness as bargaining power of buyer is very high hard Bargaining power of Supplier CERA is moderately dependant on its suppliers as there is limited number of foreign suppliers in the marketThreat of new entrants The industry entry is difficult due to high cost of set up logical and manpower, non availability if materials. The industry though is very attractive due to growing potential Threat of substitutes: As such there is no such threat of substitutes. Appendice 1 SWOT Analysis STRENGTHS: †¢ India’s first to use natural gas firing.A number of the goods are a worthy add-on to a home.Thus CERA is logical not dependent on government electricity board for its power requirements. Others will give take a long time to catch up. Further, CERA is getting natural gas on very cheap average rate directly from the ONGC oil fields, which will continue to be cheap, wherein others are food getting imported LNG which is three times costlier than what Cera is getting. †¢ India’s first to launch twin flushtechnology ; 4 high liters flush WC.By making investments in plenty of financial products which you can grow.

†¢ Wide product range. Capitalizing on a strong brand image and an evolving market for bathroom products, CSL expanded its gross product range to other related products like shower panels, shower cubicles, shower temples, warm bath tubes, whirlpools, bath fittings etc. , which makes it a total bathroom solutions provider. †¢ Huge distribution network.It includes the markets SWOT analysis.†¢ The company has only one manufacturing plant at Kadi, Gujarat. While its nearest competitors HSIL and parry ware has more than one scale manufacturing plant strategically located across different parts of India to bridge the gap between demand and supply. †¢ Large unorganized existence. †¢ Low R;D for product innovation.Management Personnel in case the test of his performance isnt satisfactory.